The July Hotels
Over the course of 12 months, I had the privilege of crafting dynamic social video content for The July Hotels, bringing their brand to life through engaging visuals. From brainstorming and preproduction to filming and post-production, I managed the entire creative process to ensure a cohesive and compelling digital presence.
One highlight was our July campaign video, designed to encapsulate The July Hotels’ essence and introduce new audiences to their unique hospitality experience. Additionally, I produced three website landing page videos—one for the main brand page and two for their standout locations: The July Boat & CO and The July Twenty Eight.
This project was all about storytelling, capturing the elegance and atmosphere of The July Hotels through video.
The Switch
I had the opportunity to create The SWITCH campaign for The July Hotels, a campaign designed to highlight the effortless transition between work and leisure during a stay. Set in the month of July, the campaign showcases how guests can find focus during the day and seamlessly unwind by evening.
For this campaign, we produced two key Instagram Reels, visually capturing the perfect balance of productivity and relaxation that defines The July experience. Through dynamic storytelling and thoughtful cinematography, we brought "The SWITCH" to life, reinforcing The July Hotels as the ideal destination for work, play, and everything in between.
First impressions Matter
Serving as the first visual experience for potential guests, I created immersive landing page videos for The July Hotels' web platform. These videos were designed to instantly convey the hotel's atmosphere, style, and hospitality, offering a captivating first impression.
Each video was tailored to its specific location, including the main brand page, The July Boat & CO, and The July Twenty Eight, ensuring a unique yet cohesive representation of the brand. Through thoughtful cinematography and storytelling, these videos invite guests to step into the world of The July Hotels before they even book their stay.
Social Video Content for The July Hotels
Over a 12-month period, I independently created monthly social video content for The July Hotels, capturing the essence of their brand and elevating their online presence. Filming on location, I crafted engaging visuals designed to increase brand awareness and drive more bookings.
Our strategy proved highly successful, growing The July Hotels’ Instagram following from 1,900 to over 10,000. Through a mix of storytelling, aesthetic cinematography, and strategic content planning, these videos helped establish The July Hotels as a standout destination in the hospitality space. See a few examples of reels we’ve made.